Product Marketing Manager Job Description

Almaden Genomics is a cutting-edge bioinformatics company committed to revolutionizing the field of bioinformatics through innovative software solutions. Our primary focus is to develop powerful, user-friendly tools that enable researchers, clinicians, and biotechnology professionals to analyze and interpret complex genomic data seamlessly.

Position Summary:

We are seeking a skilled Product Marketing Manager with a strong foundation in biotechnology and life sciences. The ideal candidate will have expertise in market research, go-to-market strategies, B2B campaigns, and brand awareness. This role will drive the marketing strategy behind Almaden’s products and services. The ideal candidate will have a strong scientific background, exceptional communication skills, and a passion for bringing scientific advancements to market.

Duties & Responsibilities:

Develop and execute comprehensive marketing plans for new and existing products and services, including launches, promotional campaigns, and lifecycle management.
Craft compelling product messaging and value propositions that resonate with target audiences in the biotech, pharma, and life sciences industries.
Conduct thorough market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product positioning and strategy.
Write authoritative, unique content that educates and inspires target audiences on owned channels, including but not limited to thought leadership blogs, social media, email marketing, website content, presentations and collateral.
Drive day-to-day social media channel engagement including planning, crafting, curating designing and analyzing digital content via multiplatform environments.
Complete basic website updates, including publishing blogs, managing SEO and creating landing pages.
Assist in development of videos, infographics, and other sales enablement tools.
Work closely with cross-functional teams, including engineering, sales, marketing, product, and executive leadership, to ensure alignment and successful execution of marketing initiatives.
Provide sales teams with necessary tools and resources, including product collateral and competitive analysis to drive effective selling strategies.
Develop and implement customer engagement strategies to foster relationships with key stakeholders, gather feedback, and drive adoption of products.
Monitor and analyze the performance of marketing campaigns and initiatives, using data to optimize strategies and report on key metrics.
Ensure all marketing materials comply with industry regulations and guidelines.

Requirements & Skills:

Bachelor’s degree in Life Sciences, Marketing, Business, or a related field.
5+ years experience in biotech industry.
A team player mindset with a high degree of collaboration, initiative, drive, professionalism, accountability, judgment, innovation, creativity, and flexibility.
Strong technical writing skills.
Capability of grasping technical subjects and translate them into sales and marketing content across channels.
Experience using CRM and/or marketing automation platforms like HubSpot.
Strong planning and organizational skills with attention to detail and accuracy.
2+ years of product marketing experience, preferably in the biotechnology or pharmaceutical industry.

At Almaden Genomics, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you are a passionate software engineer looking to make a tangible impact in the field of genomics, we encourage you to apply and join our dynamic team at Almaden Genomics. Together, let's build the next generation of tools for data science.

Our culture is a direct representation of our values:

Do it with integrity
Bring passion
Be bold
Be respectful
Show humility
Take ownership
Have fun

We value our employees and provide the following benefits:

Opportunity for equity ownership
Flexible PTO
401K program
Paid family & medical leave
Excellent vision, dental and health benefits